Course curriculum

  • 01

    Fundamentals

    • 1.1 UX terminology

    • Test basic terminology

    • 1.2 Career paths

    • 1.3 Difference between UX and Service design

    • 1.4 Design processes

    • Test Design processes

  • 02

    UX methods

    • 2.1 Discover. Define.

    • 2.2 Discover. Define. Alternative methods.

    • 2.3 Develop. Deliver

    • UX methods quizz

  • 03

    UX design freelance

    • 3.1 How to find clients

    • 3.2 Social media strategy

    • 3.3 Offline networking

    • 3.4 Freelance platforms

    • 3.5. International markets

    • 3.6 Client Profile exercise

    • 3.7 Client interview

    • 3.8 Project management framework

    • Freelance quizz

  • 04

    Discovery stage (Secondary research)

    • 4.1 Difference between Secondary and Primary research

    • 4.2 Secondary research theory

    • 4.3 Secondary research case review

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    • 4.4 Three types of analytics

    • 4.5 Google analytics theory

    • 4.6 Google analytics case review

    • 4.7 Heatmaps

    • 4.8 Hotjar Tool in practice. Part #1

    • 4.9 Hotjar Tool in practice. Part #2

    • 4.10 Market analytics

    • Secondary research quizz

  • 05

    Discovery stage (Primary research)

    • 5.1 Primary research steps

    • 5.2 User recruiting

    • 5.3 Primary. Quantitative data. Prepare

    • 5.4 Quantitative data. Analyse

    • 5.5 Qualitative data. Goals and questions

    • 5.6 Directed & non-directed questions during interview

    • Primary research quizz

  • 06

    Define stage

    • 6.1 Next steps

    • 6.2 Persona theory

    • 6.3 Persona steps

    • 6.4 Persona practice

    • 6.5 User journey theory

    • 6.6 Customer Journeys

    • 6.7 User journey steps

    • 6.8 User journey examples

    • 6.9 User journey digital examples

    • Persona & User Journey quiz

  • 07

    Design Brief and strategy

  • 08

    Users Behavior basics

    • 8.1 Brain systems

    • 8.2 Heuristics. Availability and Representatives

    • 8.3 Heuristics. Recognition.10 usability heuristics

    • 8.4 Biases. Priming effect. Framing. Anchoring.

    • 8.5 Biases. Sunk cost and other biases

    • 8.6 Dark patterns. Part #1

    • 8.7 Dark patterns Part #2. Ethical design manifesto

  • 09

    Using psychology to build Habit-Forming products

    • 9.1 The value of Habits for businesses

    • 9.2 Hook model (Habit-Forming products)

    • 9.3 Triggers and Actions

    • 9.4 Rewards and Investment

  • 10

    Business basics for designers

    • 10.1 Businesses goals and basic terminology

    • 10.2 Different business KPI types explained

    • 10.3 Types of businesses you'll work with

    • 10.4 Startup investment funnel

    • 10.5 Pirate funnel for growing startups

    • 10.6 The Gem framework. Growth.

    • 10.7 The Gem framework.Engagement.Monetization

    • 10.8 Conversion Rate Optimization for SME

  • 11

    Final word

    • That's a wrap!

Reviews

Polina Krg

5 star rating

“Before starting the course, I did not have any understanding of what UX design was. I tried to search for information online, but all I could find were bits and pieces. I couldn't find a course that covered the entire UX process comprehensive...”

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“Before starting the course, I did not have any understanding of what UX design was. I tried to search for information online, but all I could find were bits and pieces. I couldn't find a course that covered the entire UX process comprehensively. This all changed when I first enrolled into Anfisa’s course. This course takes you through the entire UX design process from: implementing the Double Diamond framework step by step, to providing you with fundamental tools and UX methods needed to create a great design. It gives you the theoretical knowledge, combined with best practices and conventions in UX design, and tons of additional resources for deeper understanding. The first part of the course contains useful advice on how to start a freelancing career and business concepts every designer should know. The second part provides you with: many tools & methods on how to validate your concepts/ideas, prototyping, and processes for testing those ideas with real users and more. Anfisa is a great teacher, she is passionate and knowledgeable about what she does. Her optimism & passion in the UX field has really motivated me to progress further in UX. I would really recommend this course to anyone who is looking to go into UX and develop robust skills in this area.”

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Maftuna Lutfilaeva

5 star rating

“Incredibly useful and detailed course!”

“Incredibly useful and detailed course!”

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Muhammad Wasif Zaki

5 star rating

“Anfisa teaches a very in-depth knowledge about the strategy. Like which processes are to be taken and the impact of how those research methods are converted into concrete actionable results, is just like spoon-feeding! Couldn't have asked for a ...”

Read More

“Anfisa teaches a very in-depth knowledge about the strategy. Like which processes are to be taken and the impact of how those research methods are converted into concrete actionable results, is just like spoon-feeding! Couldn't have asked for a better teacher!”

Read Less