Course curriculum

  • 01

    Fundamentals

    • 1.1 UX terminology

    • Test basic terminology

    • 1.2 Career paths

    • 1.3 Difference between UX and Service design

    • 1.4 Design processes

    • Test Design processes

  • 02

    UX methods

    • 2.1 Discover. Define.

    • 2.2 Discover. Define. Alternative methods.

    • 2.3 Develop. Deliver

    • UX methods quizz

  • 03

    UX design freelance

    • 3.1 How to find clients

    • 3.2 Social media strategy

    • 3.3 Offline networking

    • 3.4 Freelance platforms

    • 3.5. International markets

    • 3.6 Client Profile exercise

    • 3.7 Client interview

    • 3.8 Project management framework

    • Freelance quizz

  • 04

    Discovery stage (Secondary research)

    • 4.1 Difference between Secondary and Primary research

    • 4.2 Secondary research theory

    • 4.3 Secondary research case review

    • 4.4 Three types of analytics

    • 4.5 Google analytics theory

    • 4.6 Google analytics case review

    • 4.7 Heatmaps

    • 4.8 Hotjar Tool in practice. Part #1

    • 4.9 Hotjar Tool in practice. Part #2

    • 4.10 Market analytics

    • Secondary research quizz

  • 05

    Discovery stage (Primary research)

    • 5.1 Primary research steps

    • 5.2 User recruiting

    • 5.3 Primary. Quantitative data. Prepare

    • 5.4 Quantitative data. Analyse

    • 5.5 Qualitative data. Goals and questions

    • 5.6 Directed & non-directed questions during interview

    • Primary research quizz

  • 06

    Define stage

    • 6.1 Next steps

    • 6.2 Persona is a storytelling tool (theory)

    • 6.3 Persona steps

    • 6.4 Persona practice

    • 6.5 User journey theory

    • 6.6 Customer Journeys

    • 6.7 User journey steps

    • 6.8 User journey examples

    • 6.9 User journey digital examples

    • Persona & User Journey quiz

  • 07

    Design Brief and strategy

  • 08

    Users Behavior basics

    • 8.1 Brain systems

    • 8.2 Heuristics. Availability and Representatives

    • 8.3 Heuristics. Recognition.10 usability heuristics

    • 8.4 Biases. Priming effect. Framing. Anchoring.

    • 8.5 Biases. Sunk cost and other biases

    • 8.6 Dark patterns. Part #1

    • 8.7 Dark patterns Part #2. Ethical design manifesto

  • 09

    Using psychology to build Habit-Forming products

    • 9.1 The value of Habits for businesses

    • 9.2 Hook model (Habit-Forming products)

    • 9.3 Triggers and Actions

    • 9.4 Rewards and Investment

  • 10

    Business basics for designers

    • 10.1 Businesses goals and basic terminology

    • 10.2 Different business KPI types explained

    • 10.3 Types of businesses you'll work with

    • 10.4 Startup investment funnel

    • 10.5 Pirate funnel for growing startups

    • 10.6 The Gem framework. Growth.

    • 10.7 The Gem framework.Engagement.Monetization

    • 10.8 Conversion Rate Optimization for SME

  • 11

    Final word

    • That's a wrap!

Reviews

Irina Vadan

5 star rating

“Very glad that I have found your course. I have now acquired a solid foundation on UX research and strategy. You have provided a lot of valuable resources like Airtable, Mindnote etc. PM tool like Trello. Can't wait to start the second course: UX ...”

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“Very glad that I have found your course. I have now acquired a solid foundation on UX research and strategy. You have provided a lot of valuable resources like Airtable, Mindnote etc. PM tool like Trello. Can't wait to start the second course: UX concepts validation.”

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Livinda Christy Monica

5 star rating

“It is a pleasure to learn from Anfisa! She is passionate and knowledgeable about her field. Her dedication to creating this comprehensive course has particularly impressed me. Her course pinpoints user experience research and strategy in a structu...”

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“It is a pleasure to learn from Anfisa! She is passionate and knowledgeable about her field. Her dedication to creating this comprehensive course has particularly impressed me. Her course pinpoints user experience research and strategy in a structured manner based on real-life examples. In my work as a Product Designer, I have been able to apply everything I learned from Anfisa. Through the lessons, I was able to solve the problems and turn them into success. I highly recommend this course! Thank you for creating this valuable course, Anfisa! I really hope to learn more from you.”

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Polina Krg

5 star rating

“Before starting the course, I did not have any understanding of what UX design was. I tried to search for information online, but all I could find were bits and pieces. I couldn't find a course that covered the entire UX process comprehensive...”

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“Before starting the course, I did not have any understanding of what UX design was. I tried to search for information online, but all I could find were bits and pieces. I couldn't find a course that covered the entire UX process comprehensively. This all changed when I first enrolled into Anfisa’s course. This course takes you through the entire UX design process from: implementing the Double Diamond framework step by step, to providing you with fundamental tools and UX methods needed to create a great design. It gives you the theoretical knowledge, combined with best practices and conventions in UX design, and tons of additional resources for deeper understanding. The first part of the course contains useful advice on how to start a freelancing career and business concepts every designer should know. The second part provides you with: many tools & methods on how to validate your concepts/ideas, prototyping, and processes for testing those ideas with real users and more. Anfisa is a great teacher, she is passionate and knowledgeable about what she does. Her optimism & passion in the UX field has really motivated me to progress further in UX. I would really recommend this course to anyone who is looking to go into UX and develop robust skills in this area.”

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Maftuna Lutfilaeva

5 star rating

“Incredibly useful and detailed course!”

“Incredibly useful and detailed course!”

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Muhammad Wasif Zaki

5 star rating

“Anfisa teaches a very in-depth knowledge about the strategy. Like which processes are to be taken and the impact of how those research methods are converted into concrete actionable results, is just like spoon-feeding! Couldn't have asked for a ...”

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“Anfisa teaches a very in-depth knowledge about the strategy. Like which processes are to be taken and the impact of how those research methods are converted into concrete actionable results, is just like spoon-feeding! Couldn't have asked for a better teacher!”

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Rohan Joshi

5 star rating

“UX is a very new field to me I am from Software Engineering and Data Science Background. This Course is very deep and each and every point is explained very well. It helps me get my first freelance client as well as after completing this course an...”

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“UX is a very new field to me I am from Software Engineering and Data Science Background. This Course is very deep and each and every point is explained very well. It helps me get my first freelance client as well as after completing this course anyone can apply for Senior UX Designer position in any organization. This Course content gives you that experience as well as what and how to think like a senior UX Designer and Professional designer. Thank you so much, Anfisa for creating this wonderful course for us.”

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Natalie León

5 star rating

“I think it gives you all the info you need to get into UX world and succeed. I can´t wait to use this knowledge with my team!”

“I think it gives you all the info you need to get into UX world and succeed. I can´t wait to use this knowledge with my team!”

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Olexandr Tikan

5 star rating

“A brilliant UX design course!Anfisa will guide you through all the stages of the first diamond and immerse you in the context of the profession: user behavior, the aspirations of different types of businesses, networking and so on. Special praise...”

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“A brilliant UX design course!Anfisa will guide you through all the stages of the first diamond and immerse you in the context of the profession: user behavior, the aspirations of different types of businesses, networking and so on. Special praise should be given to the wonderful noushion with selected materials, which you will receive as you go along. Highly recommended for purchase!”

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