Course curriculum
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01
Fundamentals
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1.1 UX terminology
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Test basic terminology
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1.2 Career paths
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1.3 Difference between UX and Service design
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1.4 Design processes
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Test Design processes
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02
UX methods
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2.1 Discover. Define.
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2.2 Discover. Define. Alternative methods.
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2.3 Develop. Deliver
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UX methods quizz
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03
UX design freelance
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3.1 How to find clients
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3.2 Social media strategy
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3.3 Offline networking
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3.4 Freelance platforms
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3.5. International markets
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3.6 Client Profile exercise
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3.7 Client interview
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3.8 Project management framework
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Freelance quizz
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04
Discovery stage (Secondary research)
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4.1 Difference between Secondary and Primary research
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4.2 Secondary research theory
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4.3 Secondary research case review
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4.4 Three types of analytics
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4.5 Google analytics theory
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4.6 Google analytics case review
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4.7 Heatmaps
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4.8 Hotjar Tool in practice. Part #1
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4.9 Hotjar Tool in practice. Part #2
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4.10 Market analytics
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Secondary research quizz
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05
Discovery stage (Primary research)
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5.1 Primary research steps
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5.2 User recruiting
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5.3 Primary. Quantitative data. Prepare
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5.4 Quantitative data. Analyse
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5.5 Qualitative data. Goals and questions
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5.6 Directed & non-directed questions during interview
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Primary research quizz
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06
Define stage
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6.1 Next steps
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6.2 Persona is a storytelling tool (theory)
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6.3 Persona steps
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6.4 Persona practice
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6.5 User journey theory
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6.6 Customer Journeys
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6.7 User journey steps
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6.8 User journey examples
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6.9 User journey digital examples
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Persona & User Journey quiz
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07
Design Brief and strategy
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7.1 Design Brief and strategy
FREE PREVIEW -
7.2 Brief exercises
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7.3 Problems and opportunities
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7.4 Prioritization matrix
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7.5 Prioritization matrix with Trello Vizydrop
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08
Users Behavior basics
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8.1 Brain systems
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8.2 Heuristics. Availability and Representatives
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8.3 Heuristics. Recognition.10 usability heuristics
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8.4 Biases. Priming effect. Framing. Anchoring.
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8.5 Biases. Sunk cost and other biases
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8.6 Dark patterns. Part #1
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8.7 Dark patterns Part #2. Ethical design manifesto
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09
Using psychology to build Habit-Forming products
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9.1 The value of Habits for businesses
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9.2 Hook model (Habit-Forming products)
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9.3 Triggers and Actions
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9.4 Rewards and Investment
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10
Business basics for designers
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10.1 Businesses goals and basic terminology
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10.2 Different business KPI types explained
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10.3 Types of businesses you'll work with
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10.4 Startup investment funnel
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10.5 Pirate funnel for growing startups
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10.6 The Gem framework. Growth.
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10.7 The Gem framework.Engagement.Monetization
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10.8 Conversion Rate Optimization for SME
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11
Final word
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That's a wrap!
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